The Future Of The Header Goes Beyond Bidding

The Future Of The Header Goes Beyond Bidding

AdExchanger |

aThe Sell Sidera is a column written for the sell side of the digital media community. Todayas column is written by Will Doherty, vice president of business development at Index Exchange. Header bidding is the rare ad tech phenomenon where the noise is equal to the fury. Its staggering growth and adoption has propelled itContinue reading >>

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