Supply-Path Optimization: The Buy Side’s Answer To Header Bidding

Supply-Path Optimization: The Buy Side’s Answer To Header Bidding

AdExchanger |

aThe Sell Sidera is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization( SPO ), or, as I like to call it, supplying pathing, might not sound like the sexiest topic, but is abruptly theContinue reading >>

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