Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

AdExchanger |

The rise( and fall, and rise, etc ,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad buys could uncover bad actors in digital media. Despite the hype, however, the number of advertising dollars transacted through blockchain technology is near zero, and blockchain ad techContinue reading >>

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