Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

AdExchanger |

Although cable operators used to be the primary keepers of TVas distribution and data tubes, the pendulum is swaying toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local Tv companies adding data and automation to their marketings mixtures. Sorenson Media, which isContinue reading >>

The post Sorenson Media CEO: Addressable TV Will Set More Power Into Programmersa Hands seemed first on AdExchanger.

Read more:

Leave a Reply