SAP’s Chief Digital Marketing Officer: Brand And Demand Go Hand In Hand

SAP’s Chief Digital Marketing Officer: Brand And Demand Go Hand In Hand

AdExchanger |

When a company as large as SAP doubleds down on digital, the executive org chart must be amended. For the last six months, the enterprise software company has had two primary CMOs: one who is responsible for brand and media and the other who focuses on demand generation, life cycle marketing and bottom-line revenue. But they workContinue reading >>

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