Xerox CMO: B2B Marketing Is Becoming More Persona-Driven

Xerox CMO: B2B Marketing Is Becoming More Persona-Driven

AdExchanger | At 110 years old, Xerox is the epitome of a legacy B2B business. But as Xerox prepares to spin off its$ 7 billion business process services limb into a standalone company called Conduent in January, it is borrowing more B2C tactics as it seeks to differentiate both of its brands. aWeare doing a […]

WHO report calls for urgent action to protect children from digital marketing of food – International Supermarket News

International Supermarket News WHO report calls for urgent action to protect children from digital marketing of food International Supermarket News The findings are published in a new report from the WHO Regional Office for Europe, Tackling food marketing to children in a digital world: trans-disciplinary views, which calls for immediate action by policy-makers to recognize […]

What’s new in IndexedDB 2.0?

The draft of Indexed Database API 2.0 is almost complete, several new APIs for fine-grained access to IndexedDB. The good news is that all these new APIs are implemented in Firefox and will be available in the release of Firefox 51( currently available in Developer Edition, scheduled for general release in January 2017 ). In […]

True Lies Of Optimistic User Interfaces

True Lies Of Optimistic User Interfaces

Three user interface( UIs) go to a tavern. The first one orders a beverage, then several more. A couple of hours later, it asks for the bill and leaves the tavern drunk. The second UI orders a beverage, pays for it up front, orders another beverage, pays for it and so on, and in a […]

What Will The 2018-2020 Political Advertising Landscape Look Like?

What Will The 2018 -2 020 Political Advertising Landscape Look Like?

AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Todayas column is written by Jordan Lieberman, politics and public affairs lead at Audience Partner. One year ago, AdExchanger published an article focusing on the number of digital vendors moving into the political and public affairs marketplace. The pivotal […]

Holborn Assets Stays at Cutting Edge of Financial Services by Attending Leading Digital Marketing Conference - PR Newswire (press release)

Holborn Asset Stays at Cutting edge of Financial Services by Attending Leading Digital Marketing Conference – PR Newswire( press release)

PR Newswire( press release) Holborn Asset Stays at Cutting edge of Financial Services by Attending Leading Digital Marketing Conference PR Newswire( press release) Three representatives from the Holborn Assets Digital Marketing team attended INBOUND 2016 held at the Boston Convention and Exhibition Center, USA from November 8 – 11. Considered the largest global meet of […]

Digital Marketing Goal Setting: KPIs – Business 2 Community

Digital Marketing Goal Setting: KPIsBusiness 2 CommunityWithout goals and KPIs, a business can be easily lost in the world of digital marketing. How do you measure the success of a post? What are the best ways to reach your consumers? How many likes should you have by a specific day and month? All of these …

topseos.com Reveals SEOP as the Best Digital Marketing Service for the Month of November 2016 - Marketwired (press release)

topseos.com Reveals SEOP as the Best Digital Marketing Service for the Month of November 2016 – Marketwired (press release)

topseos.com Reveals SEOP as the Best Digital Marketing Service for the Month of November 2016Marketwired (press release)NAPLES, FL–(Marketwired – November 14, 2016) – topseos.com has reported the rankings of the 10 best digital marketing companies for November 2016. SEOP has been named the best agency due to their remarkable performance during the topseos.com …