Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics

Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics

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MGM Networks is expanding to OTT platforms and expects data-driven Tv ad to revitalize the studioas library of movies and Tv reveals. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and insured 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT appsContinue reading >>

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