Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced Tv and video. Todayas column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. EMarketer predicts that nearly three one-quarters of all showing advertising will be transacted programmatically this year. Programmatic video isnat far behind, but the premium in priceContinue reading >>

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