Checks And Balances Are Key To Clean, High-Quality Data

Checks And Balances Are Key To Clean, High-Quality Data

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Todayas column is written by Rob Finora, senior vice president ofA data at ShareThis. Marketers now use data-driven initiatives as the backbone of their campaigns more than ever.A But with this boom comes the exponential concern aboutA dataA transparencyA andContinue reading >>

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