Is Digital The End Of Humans In Marketing? – Forbes

Forbes Is Digital The Objective Of Human In Marketing ? Forbes I had the honor of writing the forward to the book “The Digital Helix” by Michael Gale and Chris Aarons coming out in October on the steps leadership must take to successfully manage big, complex organizations through the changes required by digital …

The Surprising Relationship Between Gamification And Modern Persuasion

The Surprising Relationship Between Gamification And Modern Persuasion

If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples that you […]

CMO 7 things high-performing marketing teams do differently around digital marketing and personalisationCMOHere, CEB senior product marketing leader, Martha Mathers, taps into insights gleaned from CEB's 2016 B2C Marcomm Personalisation Survey, supported by other B2B qualitative and quantitative work on digital marketing transformation, to identify the key …

Intersection Observer comes to Firefox

What do infinite scrolling, lazy loading, and online advertisings all have in common? They need to know aboutaand react toathe visibility of parts on a page! Unfortunately, knowing whether or not an element is visible has traditionally been difficult on the Web. Most answers listen for scroll and resize events, then use DOM APIs like […]

The iOS 10.3 Security Alert Is Killing App Store Downloads: Here’s How To Fix It

    In its move to patch a security hole as part of the iOS 10.3 release, Apple has introduced (yet) another redirection mechanism that developers must handle when attempting to implement mobile deep-link routing (i.e. the mechanism to route users to a specific page inside a mobile app, rather than the App Store or […]

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