SEO Tips

The Crawl, Walk, Run Guide to Lifetime Value

The Crawl, Walk, Run Guide to Lifetime Value

AdExchanger | If understanding a customeras long-term value were easy, every marketer would do it. But measuring LTV( long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is highly tough. Brands must be able to identify and way clients over day, and they must work for companies that care […]

The Art, Science And Pitfalls Of Storytelling In OTT

The Art, Science And Pitfalls Of Storytelling In OTT

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. While traditional TV is a huge industry, the future of TV is becoming increasingly digital, with over-the-top (OTT) media platforms leading the way. […]

Publishers And The Inevitable Pivot To Video

Publishers And The Inevitable Pivot To Video

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot […]

Snap's Path Forward As An Advertising Platform

Snap’s Path Forward As An Ad Platform

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh notions on the digital revolution in media. Todayas column is written by Nima Wedlake, investor at Thomvest Ventures. When Snap announced its third one-quarter earnings last month, it reported $208 million in revenue and 178 million daily active users. The […]

Special Access

Special Access

AdExchanger | A weekly comic strip fromA AdExchangerA that highlights the digital advertising ecosystem … AdExchanger: Origins AdExchanger: Crisis In Ad City( Part I) AdExchanger: Crisis In Ad City( Part II) AdExchanger: Enter Malware( Part I) AdExchanger: Enter Malware( Part II) AdExchanger: Enter Malware( Part III) AdExchanger: Enter Malware( The Conclusion) AdExchanger: Angels And Startups […]

A Journey to <10% Word Error Rate

A Journey to<10% word error rate

At Mozilla, we believe speech interfaces will be a big part of how people interact with their devices in the future. Today we are excited to announce the initial release of our open source speech recognition model so that anyone can develop obliging speech experiences. The Machine Learning team at Mozilla Research has been working […]

DASH playback of AV1 video in Firefox

DASH playback of AV1 video in Firefox

Bitmovin and Mozilla partner to enable HTML5 AV1 Playback Bitmovin and Mozilla, both members of the Alliance for Open Media( AOM ), are partnering to bring AV1 playback with HTML5 to Firefox as the first browser to play AV1 MPEG-DASH/ HLS creeks. While the AV1 bitstream is still being finalized, the industry is gearing for […]

Independent Agencies Must Drive The Next Wave of Programmatic

Independent Agency Must Drive The Next Wave of Programmatic

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh notions on the digital revolution in media. Todayas column is written by Dean Vegliante, chairwoman atA Netmining. Whenever the press talks about programmatic advertising, most of the attention is focused on major holding companies and their trading desks. While holding […]

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