SEO Tips

The Flying Exchanges

The Flying Exchanges

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In […]

Every Marketer Must Answer Vital Questions About The IAB’s Latest Ad Portfolio

Every Marketer Must Answer Vital Questions About The IAB’s Latest Ad Portfolio

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. When you’re negotiating your mortgage, you want some flexibility from the bank. When you’re practicing yoga, you need flexibility in your limbs. And […]

GDPR Will Test Brand Equity

GDPR Will Test Brand Equity

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Henry Hyder-Smith, founder and CEO at Adestra. Over the past couple of years, one topic prevails whenever marketers, data professionals and executives get together: the EU’s General Data […]

Boutique Wine Brand Josh Cellars Raises A Glass To Digital Video

Boutique Wine Brand Josh Cellars Raises A Glass To Digital Video

AdExchanger | Wine brand Josh Cellars doesn’t have a taste for traditional media. “We made a choice to stay away from broadcast TV and cable, at least for now,” said Renato Reyes, CMO of Josh Cellars’ parent company, Deutsch Family Wine and Spirits, whose portfolio also includes more household names. Deutsch is the US distributor […]

Advanced TV Targeting: A Small Step Forward

Advanced TV Targeting: A Small Step Forward

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advancedA Tv and video. Todayas column is written by Chris Peterson, managing partner at R2C Group. Iave sat through at least a dozen Tv ad tech presentations that promise pretty much the same thing: the complete transformation of customer targeting for […]

Using the new theming API in Firefox

Utilizing the new theming API in Firefox

From powerful extensions like Stratiform or FT Deep Dark to simple lightweight themes, theming has been quite popular within Firefox. Now that Firefox Quantum( 57) has launched with many performance improvements and a sparkling new interface, we want to bridge the gap with a new theming API that allows you to go beyond basic lightweight […]

Comic: Primed

Comic: Primed

AdExchanger | A weekly comic strip fromA AdExchangerA that highlights the digital advertising ecosystem … AdExchanger: Origins AdExchanger: Crisis In Ad City( Part I) AdExchanger: Crisis In Ad City( Part II) AdExchanger: Enter Malware( Part I) AdExchanger: Enter Malware( Part II) AdExchanger: Enter Malware( Part III) AdExchanger: Enter Malware( The Conclusion) AdExchanger: Angels And Startups […]

A Classic Extension Reborn: Tree Style Tab

A Classic Extension Reborn: Tree Style Tab

Yuki aPiroa Hiroshi is a trailblazer and a true do-it-yourselfer. Whenever the Tokyo-based programmer gets annoyed with any aspect of his browsing experience, he builds a workaround for himself and shares it with others. After authoring virtually 100 browser extensions, Piro lately took on his biggest challenge yet: migrating the legacy Tree Style Tab( TST) […]

Film Studio Open Road Marries TV And Mobile Data

Film Studio Open Road Marries TV And Mobile Data

AdExchanger | Data is changing the way movies are marketed. Studios like Open Road Films are taking a more targeted approach to marketing, moving from broad-based buys a such as people aged 18 to 49 with a propensity for adramasa a to more granular segmentation. aWhen discovering audiences for a particular cinema, it used to […]

Using Headless Mode in Firefox

Using Headless Mode in Firefox

If you know the ropes, good news! Firefox now has support for headless mode, inducing it easier to utilize as a backend to automated tools. You can jump ahead to learn how to use it. Browser automation is not a new idea, but is an increasingly important part of how modern websites are constructed, tested, […]

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