SEO Tips

JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up

JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up

AdExchanger | 2017 was a busy year of M& A for the digital media and marketing sector, according to reports released by investment banks JEGI and Luma Partners this week. Last year included 2,000 transactions in key sectors reaching $272 billion in bargain value, according to JEGI. It was the fourth consecutive year of increasing […]

New flexbox guides on MDN

New flexbox guides on MDN

In preparation for CSS Grid shipping in browsers in March 2017, I worked on a number of guidebooks and reference materials for the CSS Grid specification, which were published on MDN. With that material updated, we thought it would be nice to complete the documentation with similar guides for Flexbox, and so I updated the […]

Checks And Balances Are Key To Clean, High-Quality Data

Checks And Balances Are Key To Clean, High-Quality Data

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Todayas column is written by Rob Finora, senior vice president ofA data at ShareThis. Marketers now use data-driven initiatives as the backbone of their campaigns more than ever.A But with this boom comes […]

Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

Sorenson Media CEO: Addressable TV Will Put More Power Into Programmers’ Hands

AdExchanger | Although cable operators used to be the primary keepers of TVas distribution and data tubes, the pendulum is swaying toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local Tv companies adding data and automation to their marketings mixtures. Sorenson Media, […]

Comic: Thin Ice

Comic: Thin Ice

AdExchanger | A weekly cartoon strip fromA AdExchangerA that highlights the digital advertising ecosystem … AdExchanger: Origins AdExchanger: Crisis In Ad City( Part I) AdExchanger: Crisis In Ad City( Part II) AdExchanger: Enter Malware( Part I) AdExchanger: Enter Malware( Part II) AdExchanger: Enter Malware( Part III) AdExchanger: Enter Malware( The Conclusion) AdExchanger: Angels And Startups […]

Brands That Bet Big On Customer Data In 2017

Brands That Bet Big On Customer Data In 2017

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh notions on the digital revolution in media. Todayas column is written by Toby McKenna, senior vice president of global advertising at Bazaarvoice. Thanks to todayas connected world, companies are sitting on vast amounts of consumer data. Whenever consumers make a […]

2017: The Year The Holding Companies Fell To Earth

2017: The Year The Holding Companies Fell To Earth

AdExchanger | The past year was a tough one for bureau holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The bureau business has been in flux for years, but 2017 offered the aperfect storma of challenges that caused growth to stutter, said Greg Paull, […]

The Five Forces That Transformed Programmatic Auctions In 2017

The Five Forces-out That Transformed Programmatic Auctions In 2017

AdExchanger | In 2017, five industry growths caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and generated a huge burden on DSPs to listen to more impressions. Supply […]

Brand Safety In 2017: Where We’ve Been, Where We’re Going

Brand Safety In 2017: Where We’ve Been, Where We’re Running

AdExchanger | Brand safety and transparency were top-of-the-agenda items for advertisers in 2017. But if this was the year of faux pas, mea culpa and the start of a move toward better controls, 2018 will be about buckling down. aThe billions of ad dollars pulled off platforms in 2017 was a clarion wake-up bellow, a […]

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