SEO Tips

Essential WebVR resources

The general release of Firefox 55 brought a number of cool new features to the Gecko platform, one of which is the WebVR API v1. 1. This allows developers to make immersive VR experiences inside web apps, compatible with popular hardware such as HTC VIVE, Oculus Rift, and Google Daydream. This article looks at the […]

Facebook Avoids A Wash As CPGs Scour The Digital Supply Chain

Facebook Avoids A Wash As CPGs Scour The Digital Supply Chain

AdExchanger | Consumer packaged goods( CPG) brands are threatening steep investment pullbacks if higher criteria arenat met on marketing measurement and transparency. And those Fortune 500 CPGs, including Procter& Gamble, Unilever, Mondelez, NestlA( c) and Kraft, seem to be holding to their lines in the sand. In the past few weeks, holding companies like IPG, […]

Inside a super fast CSS engine: Quantum CSS (aka Stylo)

Inside a super fast CSS engine: Quantum CSS( aka Stylo)

You may have heard of Project Quantuma | itas a major rewrite of Firefoxas internals to construct Firefox fast. Weare swapping in parts from our experimental browser, Servo, and building massive improvements to other parts of the engine. The project has been compared to replacing a jet engine while the plane is still in flight. […]

Supply-Path Optimization: The Buy Side’s Answer To Header Bidding

Supply-Path Optimization: The Buy Side’s Answer To Header Bidding

AdExchanger | aThe Sell Sidera is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization( SPO ), or, as I like to call it, supplying pathing, might not sound like the sexiest topic, but […]

Flash, In Memoriam

Adobe will drop Flash by 2020. Firefox no longer subsistences Flash out of the box, and neither does Chrome. The multimedia platform is being replaced with open internet technologies like HTML5, CSS3, and JavaScript. But at one time, Flash was cutting edge. It inspired a generation of animators and developers and gave us some fantastic […]

With GDPR On The Horizon, Data Challenges And Opportunities Loom

With GDPR On The Horizon, Data Challenges And Opportunities Loom

AdExchanger | aData-Driven Thinking” is written by members of the media community and contains fresh notions on the digital revolution in media. Todayas column is written by Marco Kloots, CEO at Platform1 61. The challenges associated with the upcoming European General Data Protection Regulation( GDPR) are well documented. The opportunities , not so much. The […]

Life After Flash: Multimedia for the Open Web

Flash delivered video, animation, interactive sites and, yes, ads to billions of users for more than a decade, but now itas going away. Adobe will drop is supportive of Flash by 2020. Firefox no longer supports Flash out of the box, and neither does Chrome. So whatas next? There are tons of open criteria that […]

A Silver Lining In The Looming End Of DoubleClick Sales Manager

A Silver lining In The Looming End Of DoubleClick Marketings Manager

AdExchanger | aThe Sell Sidera is a column written by the sell side of the digital media community. Todayas column is written by Denis McFarlane, chief executive officer atA Infinitive. Googleas recently announced deprecation of DoubleClick Sales Manager( DSM) has caused some consternation in the publishing and mar tech worlds. After July 31, 2019, DSM […]

Introducing the Extension Compatibility Tester

With Firefoxas move to a modern web-style browser extension API, itas now possible to maintain one codebase and ship an extension in multiple browsers. However, since different browsers can have different abilities, some extensions may require modification to be truly portable. With this in intellect, weave built the Extension Compatibility Tester to give developers a […]

Boots On The Ground

Boots On The Ground

AdExchanger | Banners Unbanned BuzzFeed has embraced programmatic and will begin selling display ads, a format the company long disparaged as a aterriblea fixture of online media. “Tactically, programmatic has improved in terms of loading times, mobile experience, and ad quality and opens up another way for us to monetize our huge audience, a CEO […]

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