SEO Tips

Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

AdExchanger | The rise( and fall, and rise, etc ,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad buys could uncover bad actors in digital media. Despite the hype, however, the number of advertising dollars transacted through blockchain technology is near zero, and […]

Is TV A New Source Of Evergreen Installs For Mobile Apps?

Is Tv A New Source Of Evergreen Installs For Mobile Apps?

AdExchanger | “On TV And Video” is a column investigating opportunities and challenges in advanced Tv and video. Todayas column is written by Alex Betancur, co-founder at Lucktastic. As we move into a new year, app marketing will continue to evolve with many companies shifting to and relying on a return-on-advertising-spend model. What that is […]

On The CES 2018 Show Floor, The Technology Is Always Listening

On The CES 2018 Show Floor, The Technology Is Always Listening

AdExchanger | GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. Heas been applying it to the CES show floor since the 1970 s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his […]

Will Facebook’s Algo Overhaul Slash News Feed Inventory?

Will Facebook’s Algo Overhaul Slash News Feed Inventory?

AdExchanger | Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public […]

Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced Tv and video. Todayas column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. EMarketer predicts that nearly three one-quarters of all showing advertising will be transacted programmatically this year. Programmatic video isnat far behind, but the premium […]

The Amazon-ification Of Luxury Cosmetics; Snapchat's Stagnant Growth

The Amazon-ification Of Luxury Cosmetics; Snapchat’s Stagnant Growth

AdExchanger | Hereas todayas AdExchanger.com news round-upa | Want it by email? Sign upA here. The Makeup Breakup Amazon is the largest online cosmetics marketer, but many top brands consider the platform a aa scroll of endless products on white backgrounda a as incompatible with luxury appeal, reports Bloomberg BusinessWeek. The EUas top court ruled […]

New Fund MathCapital To Provide Seed Funding; Viacom Acquires WhoSay

New Fund MathCapital To Offer Seed Funding; Viacom Acquires WhoSay

AdExchanger | Hereas todayas AdExchanger.com news round-upa | Want it by email? Sign upA here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder Eric Franchi are starting a$ 5 million fund, MathCapital, to invest in industry startups, Lara OaReilly reports for CMO Today. Itas a modest sum, with a slightly more ambitious fundraising target […]

Three Unlikely (But Useful) Predictions For 2018

Three Unlikely( But Useful) Predictions For 2018

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh notions on the digital revolution in media. Todayas column is written by Auren Hoffman, CEO at SafeGraph. There are three things the broader advertising technology industry needs to face in the next decade, and it is my late Hanukkah wish […]

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