AOL Adds Header-Bidding Wrapper

AOL Adds Header-Bidding Wrapper

AdExchanger |

AOL, which has signed more than 100 publishers to its header-bidding solution over the past year, is adding a wrapper so publishers can easily integrate multiple header-bidding partners. The company, which works with thousands and thousands of publishers, will do the integration work for its wrapper clients.( AOL claims it wonat give an advantage toContinue reading >>

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